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"content": "<p>深耕台湾居家修缮市场逾30年特力屋(7867-TW)将于10月下旬挂牌上市,特力屋董事长何汤雄表示,目前全台签约近300家合作工班,店面也陆续转型为服务站,成功自过往销售商品转型为销售服务,成为「一站式居家服务平台」,而服务店的型态确定后可较以往更快速复制,乐观期待未来的展店发展。</p>\n<p style=\"text-align:center;\"><img src=\"https://cimg.cnyes.cool/prod/news/6621995/l/eaae7f81f19f6e21d517cb87fa442392.jpg\" alt=\"〈特力屋将挂牌〉成功打造「一站式居家服务平台」签约300个工班将快速复制服务站\" style=\"width:50%;height:auto;border-radius:6px;margin:15px auto;display:block;\"></p>\n\n\n<p>特力屋现签约近300家合作工班,并于北、中、南设置三处职人训练基地,每年提供逾2400小时、500人次训练,一年约为逾13万户家庭提供安装服务,由于具备销售、丈量到施工的一站完整服务能力,有效提升客单价和顾客黏着度。</p>\n\n<p>何汤雄表示,特力屋以「0920800800」为服务专线,但并未积极打广告就怕接案接不完,在老屋、高龄化及小宅化三大结构趋势推动下,长期修缮需求升温,消费需求从商品的购买已延伸至解决方案的购买。</p>\n\n<p>同时,特力屋不断思考从原有专业修缮类商品,扩充更多「提升生活品质、健康诉求」的居家自有品牌商品,有助进一步推升获利,例如,蝉联多年明星商品的Smart Wash免治便座、厨下净水器,以及今年最新上市的防霾纱网等,均为近年透过观察台湾环境、气候、民众生活型态等转变和消费者真实需求回馈。</p>\n\n<p>据内政部统计,全台屋龄15年以上住宅占比逾80%,30年以上住宅占比达58.49%,水电管线、厨卫翻修、防水和居家安全改善需求持续增加。</p>\n\n<p>而调研机构Deep Market Insights也预估,台湾Home Improvement市场2025年规模约88.4亿美元,至2034年上看137.3亿美元。</p>\n\n<p>目前全台65岁以上人口占比逾20%,单独生活户达399万户以上,使到府丈量、安装和局部修缮的依赖度高,而特力屋早在2019年首创的「特力屋管家」已成为市场的领先者。</p><div class=\"related-articles seo-links\">\n <h4>相关阅读</h4>\n <ul>\n <li><a href=\"/new/tw/article-1765.html\" title=\"〈COMPUTEX〉达明携手辉达及QCT策略合作 推实体AI套件降低导入机器人成本\">〈COMPUTEX〉达明携手辉达及QCT策略合作 推实体AI套件降低导入机器人成本</a></li>\n <li><a href=\"/new/tw/article-4905.html\" title=\"巨亨速报 - Factset 最新调查:药华药(6446-TW)EPS预估上修至26.4元,预估目标价为1125元\">巨亨速报 - Factset 最新调查:药华药(6446-TW)EPS预估上修至26.4元,预估目标价为1125元</a></li>\n <li><a href=\"/new/tw/article-13573.html\" title=\"8月台湾制造业PMI连11个月扩张 并创5年来新高\">8月台湾制造业PMI连11个月扩张 并创5年来新高</a></li>\n <li><a href=\"/new/tw/article-4433.html\" title=\"盘中速报 - 集中市场加权指数上涨1451.82点至46451.72点,涨幅3.23%\">盘中速报 - 集中市场加权指数上涨1451.82点至46451.72点,涨幅3.23%</a></li>\n <li><a href=\"/new/tw/article-4804.html\" title=\"微星入列首批通过EPEAT 2.0验证伙伴 旗舰 AI 商务笔电获银牌认证\">微星入列首批通过EPEAT 2.0验证伙伴 旗舰 AI 商务笔电获银牌认证</a></li>\n <li><a href=\"/new/tw/article-5880.html\" title=\"营收速报 - 普安(2495)6月营收1.32亿元年增率高达40.29%\">营收速报 - 普安(2495)6月营收1.32亿元年增率高达40.29%</a></li>\n </ul>\n</div>",
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"createdAt": "2026-10-05T12:48:58.000Z",
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