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学生不敢投资的3大迷思:没钱、不懂,第一步该从哪开始?【问卷结果统计】

2026-10-27 17:02:43 网络 阅读(91)

根据永丰金证券最新校园问卷调查,有高达 65.8% 的学生「想投资但还没开户」,最常见的三大理由分别是:「我对理财知识完全是 0」、「觉得开户很麻烦」以及「可投资的钱不多」。 这篇文章将破解你对股市的知识焦虑,用安全、简单的方式开启你的第一步。

学生不敢投资的3大迷思:没钱、不懂,第一步该从哪开始?【问卷结果统计】

知识不足,是学生踏出投资第一步最大的阻碍

问卷结果显示,未投资学生中,超过 5 成表示因「知识不足」而尚未投入市场,约三分之一则卡在「不懂开户」,

反映出投资教育与资讯取得仍是年轻族群的重要需求。

值得注意的是,阻碍学生投资的关键并非单纯资金不足,而是缺乏对投资工具与流程的理解。

■完整问卷结果统计请参考:【问卷结果统计】学生不敢投资的 3 大迷思

痛点一:上课打工没时间?「18 岁成年」线上随时申办

很多同学误以为开户要挑礼拜一到礼拜五的营业时间,还要花一两个小时填表格。

解法:满 18 岁就是成年人!手机最快 7.5 分钟线上开户不打烊

满 18 岁就是法定成年人,你可以自己做主,这时候的你不需要跟父母预约时间,也不用亲自跑到证券临柜办理。

永丰金大户投 24 小时全天候线上办理开户,半夜在宿舍躺在床上也能开。

只要准备好你的身分证、第二证件(健保卡或驾照),以及你的常用银行帐户作为交割户,透过手机拍照上传、输入资料,最快 5 到 10 分钟就能完成开户申请。

另外,永丰金证券大户投推出「资金管理帐户(分户帐)」工具,支援 26 家银行

什么是分户帐?

可以把分户帐理解成:保留你原本的银行帐户,再把它连接到证券户,不用额外再开银行户。

■大学生立即线上开户:领 988 元好礼回馈

痛点二:知识不足、怕复杂?学生也能安全起步的投资

新手最大的恐惧是:「我怎么知道哪家公司会赚钱?万一倒闭怎么办?」

解法:选择「市值型 ETF」(以丰存股热门市值型 ETF 为例)

你不需要自己挑选个别股票。可以选择像 0050(元大台湾 50)或是追踪美股大盘的 VOO 这类型的市值型 ETF。

买进它们,就等于一次买下台湾或美国市值最大、赚钱能力最强的前几十家公司(如台积电、苹果、微软)。

根据证交所 115 年 06 月定期定额交易户数统计排行月报表,元大台湾 50 ETF(0050)为第一名的交易户数,将以此为教学范例,0050 追踪台湾市值最大的 50 家上市公司,包含台积电、联发科、鸿海等护国神山级企业。

它的特点是:

  1. 分散风险: 一档 ETF 同时持有 50 家公司,避免单押个股的风险
  2. 低门槛: 股价约百元上下,丰存股每 100 元就能定期定额
  3. 长期绩效优异: 根据丰存股网站,0050 近五年年化报酬率约 23.32%

对于刚开始踏入股市的学生来说,0050 是轻松投资的研究选择之一。

→永丰金证券→丰存股已上架 0050,投资人有兴趣可立即前往存股。

■完整问卷结果统计请参考:【问卷结果统计】学生不敢投资的 3 大迷思

* 问卷结果仅反映本次受访者的投资观念与行为现况,不代表全体学生的普遍情况。问卷结果可能受样本数、受访者背景与填答意愿影响,数据仅供参考。

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              "id": 58,
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href=\"https://www.sinotrade.com.tw/openact?strProd=0239&strWeb=0636\"><img data-height=\"83\" data-mime=\"image/png\" data-ratio=\"6.674698795180723\" data-src-m=\"https://cimg.cnyes.cool/prod/news/6536880/m/30c92a2f0c98bd09557ef4fce8ba6511.jpg\" data-width=\"554\" src=\"https://cimg.cnyes.cool/prod/news/6536880/l/30c92a2f0c98bd09557ef4fce8ba6511.jpg\"></a></figure>\n\n<p><em>痛点二:知识不足、怕复杂?学生也能安全起步的投资</em></p>\n\n<p>新手最大的恐惧是:「我怎么知道哪家公司会赚钱?万一倒闭怎么办?」</p>\n\n<p><em><strong>解法:选择「市值型 ETF」(以</strong><a href=\"https://aiinvest.sinotrade.com.tw/Stock/List/US?strProd=0239&strWeb=0636\" target=\"_blank\"><strong>丰存股热门市值型 ETF</strong></a><strong> 为例)</strong></em></p>\n\n<p>你不需要自己挑选个别股票。可以选择像 <a href=\"https://aiinvest.sinotrade.com.tw/Stock/Content/TW/0050?strProd=0239&strWeb=0636\" target=\"_blank\"><strong>0050</strong><strong>(元大台湾 50</strong><strong>)</strong></a>或是追踪美股大盘的 <a href=\"https://aiinvest.sinotrade.com.tw/Stock/Content/US/VOO?strProd=0239&strWeb=0636\" target=\"_blank\"><strong>VOO</strong></a> 这类型的市值型 ETF。</p>\n\n<p>买进它们,就等于一次买下台湾或美国市值最大、赚钱能力最强的前几十家公司(如台积电、苹果、微软)。</p>\n\n<p>根据证交所 115 年 06 月定期定额交易户数统计排行月报表,元大台湾 50 ETF(<a href=\"https://www.sinotrade.com.tw/richclub/stock/0050/holdings\" target=\"_blank\"><strong>0050</strong></a>)为第一名的交易户数,将以此为教学范例,<a href=\"https://www.sinotrade.com.tw/richclub/stock/0050/holdings\" target=\"_blank\"><strong>0050</strong></a> 追踪台湾市值最大的 50 家上市公司,包含台积电、联发科、鸿海等护国神山级企业。</p>\n\n<p>它的特点是:</p>\n\n<ol>\n<li>分散风险: 一档 ETF 同时持有 50 家公司,避免单押个股的风险</li>\n<li>低门槛: 股价约百元上下,<a href=\"https://aiinvest.sinotrade.com.tw/Stock/List/US?strProd=0239&strWeb=0636\" target=\"_blank\"><strong>丰存股</strong></a>每 100 元就能定期定额</li>\n<li>长期绩效优异: 根据<a href=\"https://aiinvest.sinotrade.com.tw/Stock/List/US?strProd=0239&strWeb=0636\" target=\"_blank\"><strong>丰存股</strong></a>网站,<a href=\"https://www.sinotrade.com.tw/richclub/stock/0050/holdings\" target=\"_blank\"><strong>0050</strong></a> 近五年年化报酬率约 23.32%</li>\n</ol>\n\n<p>对于刚开始踏入股市的学生来说,<a href=\"https://www.sinotrade.com.tw/richclub/stock/0050/holdings\" target=\"_blank\"><strong>0050</strong></a> 是轻松投资的研究选择之一。</p>\n\n<p>&rarr;永丰金证券&rarr;丰存股已上架 0050,投资人有兴趣<a href=\"https://aiinvest.sinotrade.com.tw/Stock/Content/TW/0050?strProd=0239&strWeb=0636&utm_source=richclub&utm_medium=textbanner&utm_campaign=open&utm_content=aiin_00?utm_source=CS\" target=\"_blank\"><strong>可立即前往存股。</strong></a></p>\n\n<p><em><strong>■完整问卷结果统计请参考:<a href=\"https://www.sinotrade.com.tw/richclub/primary/--6a584e34f220a5e4de986519?strProd=0239&strWeb=0636?utm_source=CS\">【问卷结果统计】学生不敢投资的 3 大迷思</a></strong></em></p>\n\n<figure><img data-height=\"290\" data-mime=\"image/jpeg\" data-ratio=\"1.910344827586207\" data-src-m=\"https://cimg.cnyes.cool/prod/news/6536880/m/58ca7d937c5c9e3191796f4f9e7c38a5.jpg\" data-width=\"554\" src=\"https://cimg.cnyes.cool/prod/news/6536880/l/58ca7d937c5c9e3191796f4f9e7c38a5.jpg\"></figure>\n\n<p>* 问卷结果仅反映本次受访者的投资观念与行为现况,不代表全体学生的普遍情况。问卷结果可能受样本数、受访者背景与填答意愿影响,数据仅供参考。</p>\n<div class=\"related-articles seo-links\">\n  <h4>相关阅读</h4>\n  <ul>\n    <li><a href=\"/new/tw/article-4832.html\" title=\"建筑光电新制8月上路 聚恒科技以汉宝牧场15年实绩抢攻维运市场\">建筑光电新制8月上路 聚恒科技以汉宝牧场15年实绩抢攻维运市场</a></li>\n    <li><a href=\"/new/tw/article-7636.html\" title=\"【量大强涨股整理】【警告散户】台股大反弹你又被洗下车了?【6505台塑化】⊕!【1810和成】⊕【3576联合再生】+6%,轧空手行情才刚开始吗?\">【量大强涨股整理】【警告散户】台股大反弹你又被洗下车了?【6505台塑化】⊕!【1810和成】⊕【3576联合再生】+6%,轧空手行情才刚开始吗?</a></li>\n    <li><a href=\"/new/tw/article-10586.html\" title=\"营收速报  - 文晔(3036)7月营收1,829.66亿元年增率高达94.85%\">营收速报  - 文晔(3036)7月营收1,829.66亿元年增率高达94.85%</a></li>\n    <li><a href=\"/new/tw/article-14587.html\" title=\"〈焦点股〉可成8月营收10亿元年减4成 脸绿失守月线关\">〈焦点股〉可成8月营收10亿元年减4成 脸绿失守月线关</a></li>\n    <li><a href=\"/new/tw/article-12892.html\" title=\"【量大强涨股整理】辉达财报今晚开奖,明天台股怎么走?下半场接棒股 换谁表现?\">【量大强涨股整理】辉达财报今晚开奖,明天台股怎么走?下半场接棒股 换谁表现?</a></li>\n    <li><a href=\"/new/tw/article-3758.html\" title=\"从AI智慧照顾到社区共融 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    "createdAt": "2026-07-16T07:39:22.000Z",
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