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Apple TV内容战升温!苹果承诺将推出更多原创电影与影集

2026-10-27 17:27:27 网络 阅读(86)

苹果 (AAPL-US) 正加大娱乐事业布局力道。负责媒体与娱乐业务的资深主管克佑 (Eddy Cue) 近日接受《路透》访问时表示,未来公司将持续推出「更多、更好的」影集与电影内容,不仅强化 Apple TV 串流平台竞争力,也将继续投资院线电影市场。

Apple TV内容战升温!苹果承诺将推出更多原创电影与影集

克佑本周在法国坎城狮子国际创意节 (Cannes Lions International Festival of Creativity) 获颁「2026 年度娱乐人物」殊荣。他在受访时指出,苹果对娱乐内容的投入不会因管理层更替而改变,即将接任执行长的特纳斯 (John Ternus) 同样十分支持公司的影视业务发展。

克佑表示,苹果的目标很简单,就是持续提升作品品质并扩大内容规模。「我们希望变得更好,也希望做得更多,这正是我们努力的方向,而我相信 John 也认同这一点。」

自 2019 年推出 Apple TV + 以来,苹果陆续打造多部原创影视作品,并在市场与奖项上取得亮眼成绩。其中,《乐动心旋律》(CODA) 夺下奥斯卡最佳影片奖,《泰德拉索:错棚教练趣事多》(Ted Lasso) 及《片厂风云》(The Studio) 等影集则获得艾美奖肯定。近期上映的赛车电影《F1》也创下超过 6.34 亿美元全球票房成绩,成为苹果进军院线市场的重要代表作。

克佑透露,《F1》续集目前已进入剧本开发阶段,显示苹果有意进一步拓展旗下电影 IP 价值。他并表示,公司未来将持续制作更多电影作品,部分将直接登上串流平台,部分则会选择先於戏院上映。

他认为,院线与串流并非互相竞争,而是能够相辅相成。《F1》的成功就是最佳例子,观众不仅愿意进戏院观赏,也乐于在之后透过 Apple TV 收看。

克佑表示:「我们知道有些电影适合直接进入串流平台,但也有些作品天生就该在大银幕呈现,而我们会持续制作这类电影。」院线发行并未削弱 Apple TV 的吸引力,反而让更多观众接触到苹果的内容生态系。

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SK海力士10月27日法说受关注,华尔街点评「强力买进」。",
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      "name": "美股",
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      "id": 20820,
      "title": "美银预测Fed 10月再升息!通膨升温添变数",
      "shortTitle": "美银预测Fed 10月再升息!通膨升温添变数",
      "img": "https://cimg.cnyes.cool/prod/news/6631672/l/1f06c212c5a91fcff8d61c766bdfbe7a.jpg",
      "createdAt": "2026-10-17T13:00:05.000Z",
      "description": "美银称9月CPI年增3.7%、核心2.6%,通膨扩散至商品与服务,重申Fed 10月可能升息
美银追踪9月核心PCE月增估值由0.22%上调至0.32%,主因能源、AI相关科技商品与租金压力
市场对10月升息机率升至约47%;花旗估12月升息,Daly称Fed无迫切10月行动需要",
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      "name": "美股",
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      "id": 9195,
      "title": "库克一句话释讯号 记忆体晶片股触底了吗?",
      "shortTitle": "库克一句话释讯号 记忆体晶片股触底了吗?",
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      "description": "苹果执行长库克留给股市的最后一份「礼物」,可能就是为大跌后的记忆体晶片股带来一个值得布局的底部讯号。策略师 Adam Turnquist 表示,投资人可以将苹果对记忆体价格的评论,解读为近期记忆体晶片股的抛售可能已经过头。",
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      "name": "美股",
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      "id": 11247,
      "title": "OpenAI和Anthropic表现定生死!《大卖空》真实主角示警:AI荣景存在致命弱点",
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      "description": "华尔街知名投资人艾斯曼(Steve Eisman)最新警告,本轮人工智慧热潮如今愈发依赖两家企业的发展命运:OpenAI与Anthropic。艾斯曼现在也是播客《艾斯曼真实投资法则》主持人,此前曾任纽伯格伯曼高级投资组合经理。 这位因全球金融危机前夕押注做空美国房市而声名大噪的投资人周二(11日)向《CNBC》表示,微软、亚马逊、谷歌及甲骨文四家科技巨头,他们的AI相关营收中约七成均来自上述两家AI新创公司,OpenAI与Anthropic贡献的营收占四家云端运算业务总收入的比重更达到25%至3",
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      "description": "《华尔街日报》专栏作家 Spencer Jakab 警告,这次走势并非经济复苏带来的「金发女孩时刻」,反而可能反映市场对通膨、财政及联准会公信力的疑虑。",
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      "id": 575,
      "title": "华尔街掀AI培训热潮!单日2.5万美元课程爆满",
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      "id": 2669,
      "title": "联发科独家接单!郭明?:谷歌开发TPU v9晶片加强版「Triggerfish」 主打AI推理能力升级",
      "shortTitle": "联发科独家接单!郭明?:谷歌开发TPU v9晶片加强版「Tr",
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      "title": "Fed二把手:劳动市场展韧性 抗通膨仍是首要任务",
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      "description": "美国联准会 (Fed) 副主席 Philip Jefferson 今 (28) 日在东京演讲时明确表示,鉴于美国劳动市场对近期能源冲击展现出「很强的韧性」,货币政策应更聚焦于将通膨率拉回 2% 的目标水准。 这是 Jefferson 自上周五 (22 日)Fed 新任主席华许上任后,首度公开评论货币政策前景。 Jefferson 说:「每次进行政策决策时,我都绝对专注于物价稳定。但在职责范围内,我也必须考量劳动市场的状况。」 他强调,当前美国劳动市场的强劲表现,赋予 Fed 更多空间来对抗顽固的",
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    "title": "Apple TV内容战升温!苹果承诺将推出更多原创电影与影集",
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    "description": "苹果 (AAPL-US) 正加大娱乐事业布局力道。负责媒体与娱乐业务的资深主管克佑 (Eddy Cue) 近日接受《路透》访问时表示,未来公司将持续推出「更多、更好的」影集与电影内容,不仅强化 Apple TV 串流平台竞争力,也将",
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