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"content": "<p>宏达电 (2498-TW) 今 (14) 日召开全新虚拟偶像选秀节目《VPOP ASIA》记者会，VIVE ORIGINALS 总经理刘思铭指出，虚拟偶像具有独特的低竞争优势，能为公司创造出截然不同的全新营收模式，初期能在角色及节目爆红后，长线将能透过周边商品、直播效益带动阶段性变现。</p>\n<p style=\"text-align:center;\"><img src=\"https://cimg.cnyes.cool/prod/news/6534389/l/43debf77eff9f0a916cdf7216d94a923.jpg\" alt=\"宏达电推虚拟偶像选秀节目《VPOP ASIA》 透过阶段性开发创造规模化获利\" style=\"width:50%;height:auto;border-radius:6px;margin:15px auto;display:block;\"></p>\n\n\n<p>刘思铭表示，虚拟偶像具有独特的低竞争优势，能为公司创造出截然不同的全新营收回收领域。如同知名虚拟女团红了之后所带来的庞大经济效益，此项目在初期角色与节目爆红后，长线将能透过周边商品、直播效益、新型态带货与商业广告模式实现多元变现，进而构筑出一个高毛利且具规模化的新兴虚拟娱乐产业链。</p>\n\n<p>宏达电在该领域的投资采取国际主流的制作委员会概念，吸引包括唱片公司、节目制作等不同领域的策略合伙人共同出资。刘思铭指出，由于非单一人独资，获利将依据不同领域进行切分，包含流行音乐、演唱会与艺人经纪等都将各别带来回收，透过跨界合作扩大群体效益，才能在市场上定义出华人音乐潮流结合科技的前瞻性产业。</p>\n\n<p>刘思铭透露，若以十五位艺人、成功率五成来计算，这套新商模所能创造的获利目标与产值是极为可观且可被精确计算的。他强调，虚拟经济产业的开发是阶段性的，涵盖最初的角色开发、中期的节目制作，到后期的艺人经纪与管理，公司内部核心人力将专注于高价值的艺人发展与直播效益。面对台湾相对较小的市场，该计划特意命名为《VPOP ASIA》，就是不以台湾为限，将先以华语歌曲作为起步，未来更将跨足亚洲各国市场。</p>\n\n<p>本档科技娱乐大作由刘思铭带领团队耗时一年半倾力推出，并携手音乐制作人陈镇川共同担任监制，结合十五位虚拟练习生与高达二十九位的三金级豪华评审团，展现高规格 3D 虚拟技术混合真人实境的跨界制作模式。自七月十八日起，节目将透过 TVBS 欢乐台、华视主频道、CATCHPLAY + 及官方 YouTube 与 Twitch 等平台接力播出</p>\n<div class=\"related-articles seo-links\">\n <h4>相关阅读</h4>\n <ul>\n <li><a href=\"/new/tw/article-4942.html\" title=\"〈亚洲生技大展〉展会规模创高 主席李钟熙：AI、资本市场及卫星议程为三大亮点\">〈亚洲生技大展〉展会规模创高 主席李钟熙：AI、资本市场及卫星议程为三大亮点</a></li>\n <li><a href=\"/new/tw/article-15937.html\" title=\"萧美琴：车业为台湾产业不可或缺命脉 政府将从多面向支持中小企业\">萧美琴：车业为台湾产业不可或缺命脉 政府将从多面向支持中小企业</a></li>\n <li><a href=\"/new/tw/article-8140.html\" title=\"〈稳懋法说〉PD量产挹注Q3营收 看好光通讯产品2027年占比挑战双位数\">〈稳懋法说〉PD量产挹注Q3营收 看好光通讯产品2027年占比挑战双位数</a></li>\n <li><a href=\"/new/tw/article-17486.html\" title=\"北台湾新地标在林口 东森与晶华打团体战让桃园成全新大本营\">北台湾新地标在林口 东森与晶华打团体战让桃园成全新大本营</a></li>\n <li><a href=\"/new/tw/article-6284.html\" title=\"〈台股开盘〉台风后补涨跳近千点跃过月线 法说行情发威拚站稳4万6\">〈台股开盘〉台风后补涨跳近千点跃过月线 法说行情发威拚站稳4万6</a></li>\n <li><a href=\"/new/tw/article-18626.html\" title=\"群电9月营收年减21% 笔电电源动能放缓、非NB需求持稳\">群电9月营收年减21% 笔电电源动能放缓、非NB需求持稳</a></li>\n </ul>\n</div>",
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