〈财报〉串流、主题乐园双引擎发威！迪士尼上季获利报喜

迪士尼 (Walt Disney) 周三 (5 日) 美股盘前公布 2026 会计年度第三季 (截至 6 月 27 日) 财报，受惠《玩具总动员 5》(Toy Story 5) 票房热卖、串流业务获利改善及美国主题乐园需求强劲，调整后每股盈余优于华尔街预期，带动盘前股价大涨逾 4%。

截稿前，迪士尼 (DIS-US) 周三盘前股价上涨 3.89%，每股暂报 102.00 美元。

迪士尼第三季营收年增 7% 至 252 亿美元，略低于 FactSet 与 LSEG 统计分析师预估的 254 亿美元；调整后每股盈余则年增 28% 至 2.06 美元，明显高于市场预期的 1.86 美元。营业利益达 55.6 亿美元，同样优于《彭博》统计的 52.4 亿美元预估，连续第二季交出超乎预期的获利表现。

这也是达玛罗 (Josh D’Amaro) 今年 3 月接替伊格 (Bob Iger) 出任执行长后公布的最新成绩单。达玛罗在致股东信中强调，公司将持续投资《玩具总动员》等核心 IP，让热门作品的影响力从电影院延伸至串流、消费性商品及主题乐园。

《玩具总动员 5》一鱼多吃串流获利大增 64%

迪士尼娱乐事业第三季营收年增 6% 至 113 亿美元，营业利益大增 64% 至近 17 亿美元，主要受《玩具总动员 5》及《穿着 Prada 的恶魔 2》(The Devil Wears Prada 2) 票房成功，以及 Disney + 与 Hulu 订阅费收入成长 15% 带动。串流业务营业利益率更升至两位数，显示迪士尼多年投入线上影音后，获利能力持续改善。

《玩具总动员 5》的效益也不只反映在票房上，电影同步带动周边商品销售、Disney + 平台观看热度及主题乐园人流。不过，并非所有电影均有亮眼表现，《星际大战：曼达洛人与古古》(Star Wars: The Mandalorian and Grogu) 表现不佳，真人版《海洋奇缘》(Moana) 票房也低于预期，预料将拖累第四季娱乐部门业绩。美国串流广告市场疲弱，同样可能形成压力。

迪士尼同日另与 TikTok 达成合作协议，未来 TikTok 创作者可在短影音中使用迪士尼电影及电视作品的角色与片段，这也是 TikTok 首度与传统媒体公司签署此类授权协议。

乐园人潮不畏战事回购金额增至 90 亿美元

包含主题乐园与邮轮业务的体验事业第三季营收接近 100 亿美元，年增 10%；营业利益增长 20% 至 30.2 亿美元。全球乐园入园人次增加 4%，美国本土乐园人次则成长 3%，加州及佛州园区的游客消费保持稳健，其中奥兰多迪士尼世界表现尤其突出。

这项成绩缓解市场对美伊战事、油价上涨及消费信心转弱可能冲击旅游需求的疑虑，也与竞争对手康卡斯特 (CMCSA-US) 旗下奥兰多环球影城 6 月需求放缓形成对比。体验事业获利也包含约 1 亿美元关税退款。

体育事业第三季营收为 45 亿美元，但受赛事转播权利金支付时点及 NBA 季后赛前几轮多次出现横扫影响，营业利益年减 17% 至 8.58 亿美元，低于华尔街预期。

迪士尼并确认，将以 12 亿美元把 A+E Global Media 持股出售给合资伙伴赫斯特通讯 (Hearst Communications)，所得资金将用于买回股票，使 2026 会计年度库藏股回购总额增至至少 90 亿美元。

该公司预估第四季部门营业利益约 49 亿美元，大致符合市场原先预期，并表示目前仍在推动裁员及削减行政支出等成本控制措施。

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票房热卖、串流业务获利改善及美国主题乐园需求强劲，调整后每股盈余优于华尔", "img": "https://cimg.cnyes.cool/prod/news/6561050/l/fe3f468556dd23a5971d28912aa9626c.jpg", "content": "<p>迪士尼 (Walt Disney) 周三 (5 日) 美股盘前公布 2026 会计年度第三季 (截至 6 月 27 日) 财报，受惠《玩具总动员 5》(Toy Story 5) 票房热卖、串流业务获利改善及美国主题乐园需求强劲，调整后每股盈余优于华尔街预期，带动盘前股价大涨逾 4%。</p>\n<p style=\"text-align:center;\"><img src=\"https://cimg.cnyes.cool/prod/news/6561050/l/fe3f468556dd23a5971d28912aa9626c.jpg\" alt=\"〈财报〉串流、主题乐园双引擎发威！迪士尼上季获利报喜\" style=\"width:50%;height:auto;border-radius:6px;margin:15px auto;display:block;\"></p>\n\n\n<p>截稿前，迪士尼 (DIS-US) 周三盘前股价上涨 3.89%，每股暂报 102.00 美元。</p>\n\n<figure><img data-height=\"547\" data-mime=\"image/jpeg\" data-ratio=\"1.2906764168190128\" data-src-m=\"https://cimg.cnyes.cool/prod/news/6561050/m/49c07d6aa81a199873d920cd4e73eb72.jpg\" data-width=\"706\" src=\"https://cimg.cnyes.cool/prod/news/6561050/l/49c07d6aa81a199873d920cd4e73eb72.jpg\"></figure>\n\n<p>迪士尼第三季营收年增 7% 至 252 亿美元，略低于 FactSet 与 LSEG 统计分析师预估的 254 亿美元；调整后每股盈余则年增 28% 至 2.06 美元，明显高于市场预期的 1.86 美元。营业利益达 55.6 亿美元，同样优于《彭博》统计的 52.4 亿美元预估，连续第二季交出超乎预期的获利表现。</p>\n\n<figure><img alt=\"图：迪士尼财报\" data-height=\"378\" data-mime=\"image/jpeg\" data-ratio=\"2.0105820105820107\" data-src-m=\"https://cimg.cnyes.cool/prod/news/6561050/m/aa2a5f66ea81f06b92f29f6c7252cda3.jpg\" data-width=\"760\" src=\"https://cimg.cnyes.cool/prod/news/6561050/l/aa2a5f66ea81f06b92f29f6c7252cda3.jpg\">\n<figcaption>图：迪士尼财报</figcaption>\n</figure>\n\n<p>这也是达玛罗 (Josh D’Amaro) 今年 3 月接替伊格 (Bob Iger) 出任执行长后公布的最新成绩单。达玛罗在致股东信中强调，公司将持续投资《玩具总动员》等核心 IP，让热门作品的影响力从电影院延伸至串流、消费性商品及主题乐园。</p>\n\n<h6>《玩具总动员 5》一鱼多吃串流获利大增 64%</h6>\n\n<p>迪士尼娱乐事业第三季营收年增 6% 至 113 亿美元，营业利益大增 64% 至近 17 亿美元，主要受《玩具总动员 5》及《穿着 Prada 的恶魔 2》(The Devil Wears Prada 2) 票房成功，以及 Disney + 与 Hulu 订阅费收入成长 15% 带动。串流业务营业利益率更升至两位数，显示迪士尼多年投入线上影音后，获利能力持续改善。</p>\n\n<figure><img alt=\"图：迪士尼财报\" data-height=\"413\" data-mime=\"image/jpeg\" data-ratio=\"1.8401937046004844\" data-src-m=\"https://cimg.cnyes.cool/prod/news/6561050/m/d71ad34f6b3c17bf7e9ad540845691d2.jpg\" data-width=\"760\" src=\"https://cimg.cnyes.cool/prod/news/6561050/l/d71ad34f6b3c17bf7e9ad540845691d2.jpg\">\n<figcaption>图：迪士尼财报</figcaption>\n</figure>\n\n<p>《玩具总动员 5》的效益也不只反映在票房上，电影同步带动周边商品销售、Disney + 平台观看热度及主题乐园人流。不过，并非所有电影均有亮眼表现，《星际大战：曼达洛人与古古》(Star Wars: The Mandalorian and Grogu) 表现不佳，真人版《海洋奇缘》(Moana) 票房也低于预期，预料将拖累第四季娱乐部门业绩。美国串流广告市场疲弱，同样可能形成压力。</p>\n\n<p>迪士尼同日另与 TikTok 达成合作协议，未来 TikTok 创作者可在短影音中使用迪士尼电影及电视作品的角色与片段，这也是 TikTok 首度与传统媒体公司签署此类授权协议。</p>\n\n<h6>乐园人潮不畏战事回购金额增至 90 亿美元</h6>\n\n<p>包含主题乐园与邮轮业务的体验事业第三季营收接近 100 亿美元，年增 10%；营业利益增长 20% 至 30.2 亿美元。全球乐园入园人次增加 4%，美国本土乐园人次则成长 3%，加州及佛州园区的游客消费保持稳健，其中奥兰多迪士尼世界表现尤其突出。</p>\n\n<p>这项成绩缓解市场对美伊战事、油价上涨及消费信心转弱可能冲击旅游需求的疑虑，也与竞争对手康卡斯特 (CMCSA-US) 旗下奥兰多环球影城 6 月需求放缓形成对比。体验事业获利也包含约 1 亿美元关税退款。</p>\n\n<p>体育事业第三季营收为 45 亿美元，但受赛事转播权利金支付时点及 NBA 季后赛前几轮多次出现横扫影响，营业利益年减 17% 至 8.58 亿美元，低于华尔街预期。</p>\n\n<p>迪士尼并确认，将以 12 亿美元把 A+E Global Media 持股出售给合资伙伴赫斯特通讯 (Hearst Communications)，所得资金将用于买回股票，使 2026 会计年度库藏股回购总额增至至少 90 亿美元。</p>\n\n<p>该公司预估第四季部门营业利益约 49 亿美元，大致符合市场原先预期，并表示目前仍在推动裁员及削减行政支出等成本控制措施。</p>\n<div class=\"related-articles seo-links\">\n <h4>相关阅读</h4>\n <ul>\n <li><a href=\"/new/mg/article-1433.html\" title=\"台湾内资比华尔街更敢冲台积电ADR溢价跌至2年新低\">台湾内资比华尔街更敢冲台积电ADR溢价跌至2年新低</a></li>\n <li><a href=\"/new/mg/article-6260.html\" title=\"美股夏季行情恐提前结束？大摩警告「三大风险」\">美股夏季行情恐提前结束？大摩警告「三大风险」</a></li>\n <li><a href=\"/new/mg/article-3311.html\" title=\"SpaceX股价再暴跌16%！发债200亿美元引爆卖压、AI大单也难救？\">SpaceX股价再暴跌16%！发债200亿美元引爆卖压、AI大单也难救？</a></li>\n <li><a href=\"/new/mg/article-9426.html\" title=\"小摩看好美股续涨！预估标普500上看8200点、配置策略一次看\">小摩看好美股续涨！预估标普500上看8200点、配置策略一次看</a></li>\n <li><a href=\"/new/mg/article-14237.html\" title=\"大摩：苹果折叠iPhone有望为12月季度带来140亿美元营收\">大摩：苹果折叠iPhone有望为12月季度带来140亿美元营收</a></li>\n <li><a href=\"/new/mg/article-3521.html\" title=\"AI交易只是进入「喘息期」？科技股卖压扩散分析师：基本面依然强劲\">AI交易只是进入「喘息期」？科技股卖压扩散分析师：基本面依然强劲</a></li>\n </ul>\n</div>", "status": 0, "pv": 90, "link": 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《玩具总动员 5》一鱼多吃 串流获利大增 64%

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《玩具总动员 5》一鱼多吃串流获利大增 64%

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